Publicist creates $37m PR disaster for retailer David Jones

A former publicist at Australian retail chain David Jones, has read out a well-composed statement in front of a packed media scrum, where she announced she was seeking substantial punitive damages over sexual harassment claims against Jones’ former CEO, Mark McInnes (below).

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4 thoughts on “Publicist creates $37m PR disaster for retailer David Jones

  1. Surely she can’t be serious – $37 million? being a publicist she knows how to play the media – do you think she is taking advantage of her position with knowing the way PR works?

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  2. Hi Robbie; horrible harassment situation for her. But I hope she can recover from this and progress her PR career; her media performance and stance should enhance her PR credentials.

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  3. Oh of course – I agree horrible situation –

    So do you think, that coming out like this will enhance her PR career, as in someone would have seen her performance and said – ‘she looks controlled and calm in a crowd, ill hire her’ ??

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  4. Dont think it’s as direct as that Rob. But when it comes to bad PR how about the related comments by wacky fashion retailer Alannah Hill – along the lines of “I’ve been throwing myself at Mark McInnes for years, I wish I had been the one he ‘touched up’.
    Now, she’s having a retail “sorry” sale to cover up for this lame gaffe.

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