A genuine PR, 'PR disaster' as BP tries photoshopping its image

While I previously posted about trying to give BP a break re their oil spill PR disaster, I’m moved to retract. Now that they’ve been caught altering and photo-shopping aerial images of their spill response, the facts seem to point to a company culture that’s prepared to fudge on fact, rather than learn from their past misrepresentations in this regard. BP says they only retouch images to help readers get a better view of photos, but at a time when the company’s every actions are so intensely under the microscope, this is a practice that only casts more suspicion on the company’s communications practices. Often in a PR crisis, the appearance of wrongdoing is just as influential as actual evidence of it.

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One thought on “A genuine PR, 'PR disaster' as BP tries photoshopping its image

  1. This is absolutely horrible. Part of the problem with the emerging technology, because anyone at anytime can make people believe exactly what they want. BP did a horrible job of fixing the mess that they made, and this most definitely did not help their already failing PR attempts to change their company’s image.

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