PR struggles an an independent academic discipline

Clutching my Masters degree in PR close to my chest, I’m feeling a tad defensive about the following article from today’s Australian newspaper. The sub-head reads: PR faces image problems in selling itself as an independent discipline. Maybe if it was “…selling itself as an independent ACADEMIC discipline”, I might be more inclined to concur. You?

(Ta to Jennifer Frahm for the story tip).

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