Sacked Deveny didn't understand Tweets are micro-Press Releases

A writer for Melbourne’s Age newspaper has suffered a PR disaster courtesy of her Twitter posts. Catherine Deveny patently failed to comprehend that Twitter posts are like PERSONAL PRESS RELEASES and, as such, can attract positive and negative attention. At an Australian TV awards function, Deveny tweeted bitchy posts including:  “I do so hope Bindi Irwin gets laid” (Ed. Bindi is 12yrs old). Of Gold Logie winner Rove McManus and his wife, actress Tasma Walton, she wrote “Rove and Tasma look so cute . . . hope she doesn’t die, too”. (Rove’s first wife, Belinda Emmett, died of cancer.) To me, these posts reveal a lot about Deveny’s nature. As reported in today’s The Age, Gordon Farrer looked for insight and found that Twitter and tweets reveal a lot about the true character of the tweet publisher. According to State University of NY professor Amy Murrell Taylor: “…tweets are very close to the originating thoughts of the author. Most of our sources are written after the fact, mediated by memory…mediated by editors.”

Hence the greater chance that a thoughtless post on Social Media could perhaps ruin your reputation and adversely affect your career.

One thought on “Sacked Deveny didn't understand Tweets are micro-Press Releases

  1. Great blog, and what an absolute disaster is this example! As you say the use of Twitter can ruin your reputation, but as the mouth can do in any occasion! It’s too sad that certain people need PR for almost everything and since the very first moment when something is crossing their minds. We must consider how powerful Twitter is and the scope of the message spread all around the public virtual sphere.


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