Yum Brands' manage PR disaster after KFC China web promotion

An online coupon promotion – offering up to 50% discounts – was abused by some wily Chinese web users. And when restaurants refused to honour non-genuine coupons, the natives were revolting; arguing with managers, throwing chairs, flipping tables and refusing to leave certain stores.

From a reputation management perspective, Yum has done the right thing. Like most corporates, they have rules of engagement over customer promotions and customer service issues but…the problem with this Internet/Social Media age is that many consumers and stakeholders have no codes of behaviour at all. This inequity needs to be addressed to set a fair playing field for companies and consumers alike.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s