X-Box gun stunt creates fear and a PR disaster

Imitation handgun

In Auckland’s Degree bar in NZ, a man approaches drinkers in an outside bar and waves an imitation pistol around. A scene from an underworld spat or crime show? No, a marketing promotion for X-Box (I’m deliberately not giving the product the PR oxygen it seeks). One company linked to the PR promo (Monaco Corporation) denied it was a deliberate controversy, saying it had farmed the work out to another company. The promo guys were cautioned by police and X-Box got some media coverage. A PR disaster or deliberately dumbass attention-grabbing stunt?

Ta to my NZ correspondent Geoff for the tipoff.

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