Aussie PR Jothy Hughes has created a PR disaster that should sound the death knell for his PR career. Dumb-as-you-could-imagine and deeply-duplicitous, Jothy briefed a model agency to find actresses who’d pretend to be profiteering widows selling their marital gold at jewellery parties (for his client Gold Parties Australia). Despite hollow claims of “I made a mistake…”, Hughes is a former PRIA member, so well knows PR right from wrong.

Ta 2 Mumbrella as source.