An American director of fading English football giant, Liverpool, has offsided scores of fans with an abusive email rant to an activist who had, clearly, irked him. Reported by The Daily Mail…”In emailed responses to “Spirit of Shankly” member Stephen Horner, Tom Hicks Jnr first called him an ‘idiot’ and later wrote ‘Go to hell. I’m sick of you’. He also branded the Kop activist a ‘f*** face’.”

While little Tommy has quickly apologised (after extensive negative online and media disapproval) it’s bizarre that a senior exec could, for even a second, think that such an unguarded email comment wouldn’t create substantial negative commentary. Calls for the family’s resignation continue unabated. Again, before you press send…think, think, think.