YouTube Direct expands into citizen journalism

Kinda hot on the heels of my last post “What Is Real News“, we learn that YouTube is moving into CGNC (citizen generated news content). As well as creating another discreet news channel with YouTube Direct, the move will help resource-strapped TV and online news editors to obtain video from free providers, so-called “citizen journalists” — and even request such video be shot by amateurs. PR industry commentator Gerry McCusker, believes that some razor sharp PR outfits could use YouTube Direct to seed client news stories!. A few noteworthy editorial sites (Huffington Post, NPR, Politico, the San Francisco Chronicle) are already testing the free service. And Mr Murdoch won’t be happy.

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