Melbourne's Social Media Masterclass: Sept 4

We’re only 2 weeks away from Jen Frahm’s SocMed Masterclass at Federation Sq on 4th September. As I’m an invited panelist, I’m really looking forward to meeting rule-breaking marketer David Meerman Scott, whose ‘New Rules Of PR’ book tangibly influenced some of the ways I practice digital PR today! And for attendees, David promises to SHOW what to do, rather than just vaguely TELL you – I’m all for practical learning! Sessions include: using new-style PR releases, podcasts and viral content to reach consumers; revamping your PR and marketing activities; triggering mass audiences to share your ideas; and getting better understanding of buyer personas (whatever the hell that is, Dave??)

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