Press adviser & blogger's 'smear campaign' PR disaster

A tale of how a press ‘guru’ and a citizen journo conspired to set up fictitious online info to smear and sully the name of the political enemies of their paymasters…ethical behaviour, Bueller, Bueller…?

In the UK, Prime Ministerial adviser Damian McBride has resigned/dressed down by PR Gordy Broon, after (as Wikipedia reports) “…McBride had sent a series of emails to former Labour Party official Derek Draper discussing plans to set up a blog which would be used to post false rumours about the private lives of senior members of the Conservative Party and their spouses. These smears would have included sexual and personal fabrications against certain Tory politicians and their spouses…The emails, which had been sent from the Downing Street Press Office, found their way to Paul Staines, author of the Guido Fawkes blog who brought them to the attention of the media. Mr McBride resigned later the same day, and 10 Downing Street issued an apology for the “juvenile and inappropriate” emails.

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