Any wonder journos are so sceptical of PRs??
Over in the UK, a seminar entitled “Why Did Nobody See It Coming?” has concluded that slick financial PRs helped obfuscate the truth, while the media struggled to accurately report the nature and scale of global financial problems. A few choice quotes from the assembled luminaries included:
“The press has found itself up against an unnerving banking PR machine – whose job it is to dissemble, lie if you like, to put you off the track.”
”…we came up against the financially powerful City PR lobby, with considerably more resources...”