Alleged top Aussie blogger spams PR Disasters

I just got, well, spammed; a press release about a hairdresser-turned-software developer plopped in my email box with this simple intro…Hope this story might be a good fit for your blog. Regular PR Disaster readers might know I’m not big on covering hairdresser/software tales, unless their PRs are lazily spamming me. Cet slice de petit carne-dans-un-tincan came from a contractor working for an Aussie publicity outfit whose web proclaims they’re “…not just at the cutting-edge of public relations practices, but also insists they’re “…laser-focused on helping entrepreneurs build their companies through public relations and publicity…LISTEN UP…SPAMMING CITIZEN JOURNOS WILL GET YOU NOTHING BUT NEGATIVE COMMENTARY FOR YOUR CLIENTS (who I will refuse to name in this instance). You need to understand topics bloggers are passionately interested in, and approach them in ways that don’t waste their time. I phoned the PR spammer for an explanation; seems she simply got/bought a list of 50 top Aussie ‘business bloggers’ from an outfit called O-Desk (??), and she (obviously) sprayed the stuff out hoping for some pickup. She seemed not to sense this wasnt quite kosher. But feeling my ire she said sorry. Word to the wise, guys, your online PR “laser’ needs a cleaning cloth. And as an Aussie blog pioneer…surely your team should desist from sending citizen journos like me completely irrelevant media releases?  Online or off, that’s PR 101.

6 thoughts on “Alleged top Aussie blogger spams PR Disasters

  1. Hi Gerry,

    Funnily enough I received the press release too (and now I feel honoured to have made the top 50, even if it’s based on an organisation I haven’t heard of).

    I must admit, I didn’t feel any ire, although I did find myself reading out the paragraph about the hairdresser-to-the-stars aloud to my colleagues.

    I wonder if this is another difference between journalists and bloggers.

    Journos are used to receiving PR pitches all day, every day. And while we might feel sorry for the poor sods who have to send them out, I’ve certainly never felt offended that someone has sent it to me.

    I always figure that the more lists I’m on, the more likely I am to dig out a good tale…

    Spam me, PRs. Spam me!


    Tim – Mumbrella


  2. Ta guys; Tim, the PR industry (trad med and new) has a real ‘PR’ prob over scattergun PR pitches…does nowt for our pro credibility with journos, clients or sister professions…Sure, I couldve let it ride but thought I was doing my bit to promote better 2.0PR practice by taking the time to call Diane with my take on being spammed. This smells like the NAB blogger footy promo, remember? The more cowboy practices that go unchecked at the start of this new media curve, the worse the prob is gonna get.


  3. Agree Gerry. There is a huge difference between good pr and bad pr and good practitioners and rote cookie cutter approaches.

    Problem is so many new PRs have become focussed on push publicity and don’t get: community management, issues management, internal communications, corporate or the concept of personalisation that is so essential in the social media era etc etc.

    Sent release to 50 people online? tick.. next!


  4. Hey guys,

    An online pr guy here so don’t bite – kidding. 🙂

    I guess we’re at the stage in Australia where clients and PR’s have finally realised the value of the social media sphere and citizen journalists etc. I imagine we’re experiencing a swath of clients who previously needed to be convinced of such value, now shouting instructions to their underskilled PR agencies to get their brand on the ‘front page’ of every major blog/social network etc.

    Listen, I’m not condoning what that PR did… I can’t help but think that part of the problem is pushy clients suddenly wanting to jump on the band wagon, lack of training in agencies and lack of online PR specialists to share their knowledge.

    I remember 2/3 years ago getting a major client to sign off on a big online PR campaign was like pulling teeth. Now, I find my job more about having to say no to a client when they come to me with some hair brained social media campaign. Having to tell a client that their amazing new nail clippers has limited appeal in the blogosphere is still something that can cause some problems.

    I feel a little for that PR because they’re doing the wrong thing in an area where they’re now meant to be experts. More training and constructive feedback for a better world. 😉


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