I just got, well, spammed; a press release about a hairdresser-turned-software developer plopped in my email box with this simple intro…Hope this story might be a good fit for your blog. Regular PR Disaster readers might know I’m not big on covering hairdresser/software tales, unless their PRs are lazily spamming me. Cet slice de petit carne-dans-un-tincan came from a contractor working for an Aussie publicity outfit whose web proclaims they’re “…not just at the cutting-edge of public relations practices, but also insists they’re “…laser-focused on helping entrepreneurs build their companies through public relations and publicity…LISTEN UP…SPAMMING CITIZEN JOURNOS WILL GET YOU NOTHING BUT NEGATIVE COMMENTARY FOR YOUR CLIENTS (who I will refuse to name in this instance). You need to understand topics bloggers are passionately interested in, and approach them in ways that don’t waste their time. I phoned the PR spammer for an explanation; seems she simply got/bought a list of 50 top Aussie ‘business bloggers’ from an outfit called O-Desk (??), and she (obviously) sprayed the stuff out hoping for some pickup. She seemed not to sense this wasnt quite kosher. But feeling my ire she said sorry. Word to the wise, guys, your online PR “laser’ needs a cleaning cloth. And as an Aussie blog pioneer…surely your team should desist from sending citizen journos like me completely irrelevant media releases? Online or off, that’s PR 101.