For those of us PR types who didn’t quite manage to get to Davos this year, Richard Edelman (of the eponymous big PR mob fame) provides his take on his shoulder-rubbing and flesh-pressing experiences. Three of Richard’s points particularly interested me…the first is that CEO’s must, must step more readily into public discourse (according to a former editor of the Financial Times Richard Lambert). Well, when it helps them hit their principal (often operational & monetary) KPIs, I say, possibly, they will. The second saw McKinsey partner Ian Davis, assert; “You cannot think about shareholder value without considering stakeholders. Any business that wants to endure must have trust and agreement of society for legitimacy.” Hmmmmm, IMHO many, many orgs pay lip service to this notion, Ian. And finally, Rich E made mention of the ‘Conundrum of Media’, deciding that distribution – not content – was now king. Ricardo noted the rise of free, CGM and user preferences for ‘live’ continually updated materials. For me, this is where I see a longer-term opportunity for PRs (representing organisations)…good (meaningful/relevant/useful) content is in rare supply and is sure to shine among a surfeit of shallow shit – we in PR are best placed to produce more credible content.
Ta for the field report Richard.