Can Social Media help struggling Aussie retailers?

Stateside blogger Kevin Dugan flags suggestions from Twist Image’s Mitch Joel on how (Yankee) retailers can harness/leverage Web2.0 smarts to help them handle recessionary times. Thing is, the distilled notes work just as well for service and other orgs as it does for retail biznissez: Tips include; creating ‘tribal’ web-based communities/forums (relatively cost-effective/do-able in online environment); integrated marketing isn’t really integrated if it doesn’t have a SocMed component; see Web2.0 engagement as a long-term commitment rather than short-term campaign (just like PR, folks!!); brace for “warts ‘n’ all” conversations; age, as R.Kelly sleazily claimed, ain’t nuthin but a number – Web2.0 talks to cross-generational groups, not just skater-types with ill-fitting drainpipes; AND finally (the inevitable consultants catchcry) get (sic ME) involved sooner rather than later.

Ta to Kevin and Mitch for the thought starters.

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