PR disasters 2008 – suggestions please

The Guardian has just nominated Gillette’s ‘Federer, Woods and Henry’ the worst TV ad of 2008. This reminds me to get a move on with compiling the worst PR disasters of last year; So, your nominations are…?

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5 thoughts on “PR disasters 2008 – suggestions please

  1. Hi Gerry,
    I’m not sure it necessarily makes number one, but the Sultry Sally issue which blew up over the weekend is worth contemplating: http://tinyurl.com/6j76vq

    One of the things I think is interesting about the case is that I don’t think this would have made a story for the newspaper in the first place, if it wasn’t for Tim Pethick’s high profile.

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  2. The White House’s handling of the financial meltdown in the U.S. Every time Bush addressed the public, the stock market tanked another 500 points. Every time an administration official testified in front of Congress, it was good for another 400+ point shaving. The public communications were so botched, they caused an almost complete paralysis in business and consumer spending that lasted some 60 days and expanded a sector slowdown into what some are already calling a potential depression. The result? It’s taking down the U.S. auto industry, it’s taking down the real estate industry, it’s taking down the advertising industry. An unmitigated disaster of communications.

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  3. as soon as i saw the Sultry Sally coverage – i said that’s a PR masterstroke. As Tim Pethick “jokingly” said on Tim Burrows’ blog – they couldnt afford a half page of advertising and to an extent all publicity is good publicity. And Tim was very careful in both the interview with the Sunday Tele and his blog response to note just how much less fat his chips have than the usual brands. Despite not meeting their claimed standard they’re still much lower than normal chips, and this is the only point consumers will hear and remember. Hence Sultry Sally should win PR coup of the year – not PR disaster.

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