Sachsgate PR disaster timeline reveals PR blunders

http://www.guardian.co.uk/media/2008/nov/21/russell-brand-jonathan-ross2

Several interesting revelations from an issues management perspective:

1) Concerns expressed in an email sent by Sachs representatives to BBC Radio 2 controller Lesley Douglas, weren’t attended to for two-and-a-half days.  2) More, a BBC PR seemed reluctant to co-operate with press enquiries. 3) While Radio 2 controller Douglas wanted to respond quickly, the BBC corporate press office insisted it should be dealt with through the formal complaints procedure (allowing the furore to percolate and gather momentum).

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One thought on “Sachsgate PR disaster timeline reveals PR blunders

  1. I feel that Jonathon Ross and Russell Brand’s actions were inappropriate. However I do feel that the BBC has more to answer for as the show was pre-recorded. Russell Brand celebrity status peaked as Georgina Baillie gained celebrity status.
    It is said that Russell Brand resigned because he had no choice. What I do not understand is why Ross was not asked to step down. I found Ross’s remarks to be more offensive.

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