While I’ve been Interstate, web designer pal David McDonald sent me this case of suspicious Social Media marketing. Surely NAB (no strangers to social media flak) couldn’t have buggered up a fresh attempt to ‘engage’ online stakeholders? Maybe it was their expert social media agents, Loaded? I’ll investigate this in more detail later. hat tip, David. Go Cheryl Gledhill, savvy IP-sleuth-ess (read her comments!). If its a shill, this is further proof why Social Media ‘Marketing’ is a somewhat flawed premise even in spirit. http://www.moltn.com/blog/2008/10/09/nab-tries-to-pull-a-swifty/
Damn, the link was taken down:
‘Molt:n has decided to take this post down due to the resulting media shitstorm – this little blog post was blown out of proportion.’
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Hi,
I didn’t see the site but I amcurious to understand why it was so rubbish.
Cheers
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Would love Cheryl or Scott Gledhill to explain a little better (than below) WHY they’ve taken down their post (and blocked off comments)about NAB’s flawed Soc Med blog; pls say if the story’s false (I’d hate to misrepresent NAB or their agents); or was it other commercial pressures guys; as Soc Med exponents hope you’ll clarify (no kittens pls I’m allergic to their fur!).
(This is what Cheryl/Scott wrote on their missing blog post)
“You’ve probably reached this page as you’ve read about the NAB social media experiment.
Molt:n has decided to take this post down due to the resulting media shitstorm – this little blog post was blown out of proportion. Nothing to see here – how about you go and see some kittens instead?”
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Cheryl is an ex-NAB employee herself and was part of the webdesign – why has she slammed her own work ???
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For real Roman? Hmmm… the plot thickens
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Roman – I was indeed a NAB employee, which I said clearly on my post.
I had written: “Full disclosure – I have previously worked for NAB/Ubank in a contract role and know most of the staff at Ubank. Some of them are very good friends of mine, so I am not targeting Ubank as people, just the way the company has tried to manipulate their users and the complete lack of transparency in this site.”
I was not “slamming my own work” – I was a project manager and I left long before the “My Future Bank” idea was even born.
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Ta Cheryl…gotta give Roman a break – how could he see what you ‘clearly said’ when you’d taken the post down?? To whit…what pressure/reason led you to taking it down and closing comments? If it’s legit, why not just let the kitten out of the bag? Gerry
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Hi Gerry,
Point taken, sorry was a little overly sensitive there.
I’m not sure what you mean by “if it’s legit” – you mean the putting up the post or pulling it down?
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Re legit, did you take it down because you felt you had posted wrongly, or because NAB (or other agent) leveraged some kinda pressure on you guys? Ta 4 clarifying on this.
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Was this ever resolved? Did NAB put pressure on you Cheryl? or was the post defamatory?
Would be great if you could clarify.
Thanks
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Hi Max…Cheryl kept schtum after my Q, so I guess we may never know.
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