Writing in The Guardian, Malik Fareed claims that the Chinese government is payrolling opinion shapers and influencers 50 Chinese cents or five mao per blog post, to refute and replace negative online coverage about China and related issues (better rates than blogging for Fairfax then?)
http://www.guardian.co.uk/media/2008/sep/22/chinathemedia.marketingandpr
While astroturfing is seen by some as ethically dubious, it is still growing in popularity, thanks, in part, to the ease with which web 2.0 technologies – the likes of Twitter, Wikipedia and YouTube all feature heavily – can be employed to sway public opinion using the elusive power of word-of-mouth marketing.