UK author attacks flacks, hacks and churnalism

http://www.abc.net.au/7.30/content/2008/s2348362.htm

Click above to hear UK journalist and author Nick Davies lambast today’s commercial media as passive processors of PR puff, led by the nose by powerful corporate PR influences. As well as aiming a kick at flacks, hack Nick echoed points I’ve previously made in my ‘Public Relations Disasters’ book. Particularly he explained how the death of the deadline has further depleted the resources of ‘time-pressed, deadline-stressed’ journalists. ‘Churnalism’ was the keyword of Nick’s interview with ABC’s Kerry O’Brien.

And against a backdrop of all powerful PRs and depleted newsrooms what does news org Fairfax do? Scythes its staff by 550 jobs, including 100-plus losses from its editorial complement. PR’s rejoice!! More potential success for thinly-disguised advertorials surely? 

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