The resource-full Ross Monaghan has sent the following example of how staff power can be utilised online to accelerate the demise of a Senior Exec. Geoff Dixon et al; are you paying attention?
One major, glaring omission by the CEO was that the pilot collective managed to secure Glenn Tilton’s name as the site URL (I teach this as part of my blog 101 fundamentals). This is what the pilots’ site says about the name:
Why is this site named GlennTilton.com?
This website was developed by the Air Line Pilots Association, United Airlines Master Executive Council. As professional pilots, we believe in accountability. Glenn Tilton, Chairman, CEO, and President of United Airlines, has failed all of us… costing shareholders, employees, and the travelling public billions of dollars. This website bears the name GlennTilton.com as a daily reminder to everyone invested in a positive future for United Airlines exactly where the source of our problems lies. This website is not owned, endorsed, or in any way sponsored by United Airlines or Glenn Tilton. For all of us, Glenn Tilton must go.
So CEOs…who owns your name in cyberspace?