Seur 'slit-eye' basketball ad racist and creatively limp

Media and blog reports are castigating the Spanish mens and womens basketball teams for appearing in press ads – stretching their eyes to simulate Chinese facial features – for a Spanish courier company called Seur. For the record, I love Spain, especially Andalucia; genuinely warm and friendly people. Forget the PR angle (if you possibly can) for a minute; was this the full stretch (sorry) of Seur’s creative agency capabilities? In Scotland, I was (unfortunately) frequently exposed to this kind of casual racism but thought it was being stamped out worldwide? Perhaps Spain’s soccer coach Luis Aragones was the Creative Director? He’s also not a racist.

(Thx to Fairfax for use of pic)


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