Blog leagues; a 'magic bullet' for online popularity

While commending Julian Cole for his new Top 50 Aussie Mktng blogger list (and glad of the number 11 ranking; if it were soccer, I’d be playing left wing), I cynically wonder whether the compilation of any weeing competition (blog ranking table) tellingly reveals two or three things about comms bloggers.

Compiling a blog table is a surefire way to shoot the blogger into the search engine and online PRfirmament. (Look at what the PR Friendly list did for Brendan whasisname Cooper.) Watch Julian’s rankings in Oz and globally after edition 3 or 4 of his blog table.

Bloggers are mos’ly vain. Any chance to measure their widgets and they’re luvvin it.

Most blog tables seem to treasure quantity (links, mentions, frequency etc) over quality; Julian’s ‘pioneer’ criteria is a step in the right direction, but subject to howldown by someone who knows all the tricks of the tools.

Why are we in love with these blog league tables?

6 thoughts on “Blog leagues; a 'magic bullet' for online popularity

  1. Hey Gerry, you make some fair points in your post.

    However I do believe, that the list will serve as a good port of call for anyone starting to read blogs. It would be hard to argue that the Top 10 bloggers on this list are not worth reading.

    I also think that trying to connect the Australian blogosphere is an important step in moving forward in getting Australian Digital Marketing Community to really be a recognized force. It is small move but one I feel needed to occur.

    I was also under no illusions that I would be getting links to my blog. But I really think that the cream will always rise to the top, I may be able to get a few links and up my own Technorati rating but unless the quality of my posts is decent there is no chance that I will be rising into the Top 10.


  2. Sure Julian; I agree on the concept of community and influence. Just that, it’s always laid out as a league comp (whatever happened to pie charts!!), it’s never a paragraph format, always a ‘whose best’ – and whiel helpful I agree it can be so-o-o subjective. Feel free to linkroll prdisasters and i’ll keep my eyes open as to your content development. Cheers G


  3. I dropped Julian a note challenging ‘Small Business Brnading’s’ position, then noticed my old mate and Red Scouser Stan Johnson at Wunderman, pulled him up on the same point:
    Said Stan: “Can you really classify your #7, Small Business Branding, as an Australian blog, Jules? It does have a couple of Aussie contributors, but most of its posts come from Canadians and Americans…I really don’t think it’s a genuine Oz Blog.”

    Keenly await Julian’s posi on this one.


  4. Jules picked up on this and email me thus:
    “Thanks for the feedback, Brand DNA flagged it but it is great to get the facts behind it too. In the list I have put forward to Marketing Mag I have excluded them from the list. In the next Top 50 list they will not be included too. As you can imagine it took a lot of time and I left out a few key bloggers and included some that were questionable but the good thing about this list is that I can only improve on it. I have already had response from a lot of other Aussie bloggers that will be added. Thanks for the feedback and if you do find any others that are questionable please tell me.


  5. I agree with all the points made here. It would be fantastic to enable some sort of ‘sentiment’ index but as far as I’m aware you need pretty sophisticated algorithms married to computing grunt and supplemented with substantial manual work to do this properly. That’s why entire companies are devoted to it (Onalytica, Cymfony etc).

    I’ve looked into different ways to ‘tweak’ the PR Friendly Index. I’m wondering whether I should move away from web stats and more towards social media stats. For example, if I could grab stats then at least that would go some way towards establishing what people think about a blog, rather than what computers do.

    Regarding the nationality of blogs, well the closer you look at any site, the harder it gets to decide exactly what manner of beast it is. You start to realise that it’s sometimes hard to establish whether or not something is even a blog, or whether it falls into the purview of ‘PR’, ‘advertising’ etc, or whether it’s really of one nationality, or several, or whatever.

    Good discussion though. Definitely given me some ideas for alternative ‘views’ of my index.


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