While commending Julian Cole for his new Top 50 Aussie Mktng blogger list (and glad of the number 11 ranking; if it were soccer, I’d be playing left wing), I cynically wonder whether the compilation of any weeing competition (blog ranking table) tellingly reveals two or three things about comms bloggers.
Compiling a blog table is a surefire way to shoot the blogger into the search engine and online PRfirmament. (Look at what the PR Friendly list did for Brendan whasisname Cooper.) Watch Julian’s rankings in Oz and globally after edition 3 or 4 of his blog table.
Bloggers are mos’ly vain. Any chance to measure their widgets and they’re luvvin it.
Most blog tables seem to treasure quantity (links, mentions, frequency etc) over quality; Julian’s ‘pioneer’ criteria is a step in the right direction, but subject to howldown by someone who knows all the tricks of the tools.
Why are we in love with these blog league tables?