A stripped, buffed and top-hatted person of seriously challenged height, strutted along a bar top freely dispensing shots of Jagermeister alcohol directly down patrons throats, in a Melbourne bayside bar. At a time when the whole of Australia is alarmed over problem and binge drinking, do you think this might’ve been a bad judgement call by the brand and its promo agency (who remain un-named in media reports).
Jagermeister Brand Manager John Howells is named, says no-one at Jager had knowledge of the promo, promises to investigate after this particular shetland pony has bolted, and agrees that while not illegal, this could be seen as irresponsible. He don’t say??

If this was such a great promo idea…maybe the agency would like to identify itself??