How to secure 'buy in' for Online PR & Social Media

Via Trevor Cook, a video prezo from Josh Bernoff about how to get the organisational ball rolling about integrating Soc Media into the corporate comms mix; as well as the list of hints below, you can point them to Engage ORM, of course.
1 – Start small, pick one objective and get started as soon as possible
2 – Get an executive sponsor – this is true of all change management, of course.
3 – Don’t hide it; talk to other stakeholders in advance (eg accounting, regulatory affairs etc)
4 – Move quickly. Dell got their blog up and running in 3 weeks. Its best to start and adjust rather than plan for months
5 – Use case studies and examples from other companies
6 – Make friends. Network online using Social Media.
7 – Measure success.

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