Securing media coverage – the editors tips

Seems not all Aussie editors are enamoured by the multi-layered social media release stylee!!
This month’s (Australia) Marketing magazine features a survey of several top editors advising press agents/publicists how to pitch/present stories. This snippet of sageliness acts as a free teaser on the Marketing mag blog:
“If you send a press release, make sure that I can get as much information from it as possible without having to click on attachments, follow links or make phone calls for more information.
A rather irritated editor slates ‘ PR persistence’ saying:
“Probably the thing that annoys me most about PR and marketing types is when they try to tell me they know my audience better than I do. I have a limited amount of time and a busy job, and someone pestering me in hopes they’ll convince me to cover something I don’t think my readers will be interested in can only do themselves, and their clients, a disservice.

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