Olympics torch relay makes Samsung's PR advisers nervy

My fave New Zealand PR insider (Kelle) pokes us towards a TV report that shows how Olympic torch relay skittishness has spread to New Zealand. When TV show Campbell Live tried to interview a kiwi torch carrier to see if/how the Tibetan protests were affecting him, the PR’s got a wee bitty uptight. This national TV segment shows how N.B.P.R. insisted that interview questions were sent to them in advance (sensible enough) but that they wanted time to ‘coach’ Aaron on how to answer these questions (too much disclosure guys??), and that a live personal interview was outta the question. Oh, and just before the TV company sent a film crew to visit Aaron, N.B. PR called to say their client (Samsung – who sponsor the torch relay I think) was too nervous to let any interview go ahead; Great national (and web) publicity for Samsung and its kiwi PR team eh?

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