Clinton's Burson Marsteller chief derided by Gawker

Talk about stamping on a man’s grave before he’s cold in the ground; Gawker gleefully reports how BM’s PR supremo got chucked outta the Clinton campaign (which incidentally culls aides faster than China does with Tibetan dissidents). Why did Mark Penn depart? Most commentators agree it was his PR consultancy interests, which saw him meet with the Colombian government with a view to representing them on the opposite side of an issue from Hillary Clinton, while running her campaign. Conflict of interest anyone? Sterling judgement from an expert in impression management? A salutory lesson for any ‘big’ client; is your adviser too big to represent you? After all, when the consultant (and his other interests) becomes the story, it can eclipse your goals and reflect poorly on your reputation, too.
Oh, and as Gawker happily reports, Penn and BM also dropped the ball with the Columbians too, who were none too happy with the publicity, either.
But a wee word to Gawker; many decent PR practitioners disagree with your description of the…”PR industry, which is definitively one big amoral hired gun.” Tsk, tsk. That’s like saying all journos are delusional hacks that play decorative second fiddle to a revenue-driven media model based on advertising expenditure. Doh!!

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