Basically, they think their counterparts are a bunch of clowns…

Research of 100 cross-sector practitioners, by e-consultancy and webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.
Some other key stats:
99% thought online coverage was important to their organisation or clients.
99% said the web was either important or very important for PR purposes.
90% said online coverage had become more important in the last 12 months.

Pic above courtesy of bigfoto.com