CAN YOU BUY OR SLASHDOT YOUR WAY OUT OF AN ONLINE CRISIS??
Daljit Bhurji – a social media PR similar to yours truly – brings news of a growing PR disaster for tech innovators Phorm and its PR associates who include Citigate Dewe Rogerson, Freuds, Burson and crisis manager rottweiler John Stonborough. Phorm is an ad-serving company which has signed deals with leading UK Internet Service Providers including BT, Virgin and Talk Talk, which allows it to track the browsing behaviour of customers and display better targeted ads – with the ISPs collecting a share of the ad revenues.
From what I can see from Daljit’s and other’s posts, Phorm may be acting “illegally” in intercepting browsing histories; however, while the jury is out on this point, online jurors are venting and condemning Phorm’s PR reps (notably CDR) for:
Trying to engage and counter negative posts (is that really such a PR sin??)
Being inauthentic and dishonest (inept PR’s trying to pass themselves off as Phorm’s ‘tech team’)
Forum firefighting (PR’s monitoring comments then trying to douse criticism with ‘one-liners’)
Misrepresenting the client and your PR paymasters (see above)
Creating unfavourable impressions (see all of above)