Want to learn the new rules of reputation management? Want to use Web2.0 tools to help you avoid PR disasters? Want to quietly chuckle at the marketing misfortune of others? Then head to Canberra on Friday 28 March 2008.
I’ll be speaking to a gathering of senior comms operators (private sector and government) to discuss cases of recent PR and marketing disasters. The session will be replete with key learnings to help us all avoid committing similar career-threatening mistakes.
This (online) reputation management function is being hosted by IABC Canberra whose highly personable President – Bob Crawshaw of Maine Street Marketing – has quickly recognised the significance and acceleration of the reputation management arena.
Booking details below:
RSVP firstname.lastname@example.org by 25 March 2008.
a.. Friday 28 March 2008
b.. 12:15pm – 2:00pm
c.. Southern Cross Yacht Club (loads of parking)
d.. $30pp for members
e.. $35pp for non members
Inspired by bigfoto.com, McCusker leaps into his baby Lear jet, en route for Canberra.