Half empty or what?
Pic courtesy of bigfoto.com
A few weeks back global Advertising big gun was trumpeting that PR had never had it so good, and was the rising star in the comms firmament. PR-meister Richard Edelman’s latest blog post is far more cautious, implying that the US recession – and its inevitable slashing of marketing budget – could yet again see PR as the ‘Poor Relation’ when it comes to share of the comms budget pie. Rather than just hanging his doom out there, Richard helpfully offers a series of possible solutions…like helping clients generate their own original content, stressing the worth of third party media endorsement, our (PR) reputation-focused interactions with broadest poss stakeholder groups, our ability to connect, engage and message within a v complex media environment, plus finally, our conversation-starting VFM…So who’s on the money as far as your consultancy or department is concerned – bullish Sorrell or ‘get out and sell’ Edelman?