Edelman and Sorrell disagree on PR recession

wine.jpg Half empty or what?

Pic courtesy of bigfoto.com

A few weeks back global Advertising big gun was trumpeting that PR had never had it so good, and was the rising star in the comms firmament. PR-meister Richard Edelman’s latest blog post is far more cautious, implying that the US recession – and its inevitable slashing of marketing budget – could yet again see PR as the ‘Poor Relation’ when it comes to share of the comms budget pie. Rather than just hanging his doom out there, Richard helpfully offers a series of possible solutions…like helping clients generate their own original content, stressing the worth of third party media endorsement, our (PR) reputation-focused interactions with broadest poss stakeholder groups, our ability to connect, engage and message within a v complex media environment, plus finally, our conversation-starting VFM…So who’s on the money as far as your consultancy or department is concerned – bullish Sorrell or ‘get out and sell’ Edelman?

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One thought on “Edelman and Sorrell disagree on PR recession

  1. Just for the record, so far this recession is more mild than 01. Tech was such a large percentage of the total business–also our exposure to the dot-com implosion in that period. I think PR will do better than advertising in next year. See what Sir Martin says to that!

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