PR disaster, Wikileaks and the Streisand Effect

Associated Press (via the first amendment center) reports that “an effort at (online) damage control has snowballed into a public relations disaster for a Swiss bank seeking to crack down on Wikileaks for posting classified information about some of its wealthy clients. While Bank Julius Baer claimed it just wanted stolen and forged documents removed from the site (rather than close it down), instead of the information disappearing, it rocketed through cyberspace, landing on other Web sites and Wikileaks’ own “mirror” sites outside the U.S.
babs.jpg The Streisand effect...

The digerati call the online phenomenon of a censorship attempt backfiring into more unwanted publicity the “Streisand effect.” Techdirt Inc. chief executive Mike Masnick coined the term on his popular technology blog after the actress Barbra Streisand’s 2003 lawsuit seeking to remove satellite photos of her Malibu house. Those photos are now easily accessible, just like the bank documents. “It’s a perfect example of the Streisand effect,” Masnick said. “This was a really small thing that no one heard about and now it’s everywhere and everyone’s talking about it.”

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