Online Reputation Management – force for good or evil?

hat.jpg Is your cowboy hat black or white?

Over at, Bob Geller explores the reputation of reputation management. He takes a peek at the growing number of options for tracking online buzz related to companies, people, products and brands. Bob references a tech mag that talks of how companies are ‘waking up’ to online monitoring – what, wasn’t the smell of the coffee strong enough 3/4 years ago??<
Anyhoo, Bob wants to know if you think ORM is for the good guys or the baddies. Let us all know, will ya?

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