Mini PR disaster over NZ debt advertising

A Bond and Bond advertisement urging people to increase New Zealand’s level of personal debt has been ruled socially irresponsible by the Advertising Standards Authority. The flyer offered various “killer deals” with a message saying: “NZ has the 3rd highest level of personal debt, help us get to No. 1.”
Bond and Bond said its advertising campaign featured wording which was “cheeky with an irreverent tone. But the authority upheld the complaint, saying the advertisement was in breach of Basic Principle 4 of the Code of Ethics by not meeting “a due sense of social responsibility”.
Thx to Kate Woodruffe for the tip.

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