ANOTHER CASE OF AD GREENWASHING…?
From the ACCC Website:
“The ACCC has instituted legal proceedings against GM Holden Ltd, which supplies and markets Saab motor vehicles in Australia and trades as Saab Australia, alleging misleading and deceptive conduct and false representations concerning ‘green’ claims made in the advertising of Saab vehicles.
In a number of ‘[Saab is Green’ newspaper and magazine advertisements in July and August 2007, Saab made various statements including, Grrrrrreen, Every Saab is green, Carbon emissions neutral across the entire Saab range and Switch to carbon neutral motoring to promote the green credentials of its motor vehicles. The ACCC considers that the advertisements were misleading and that Saab has breached sections 52 and 53(c) of the Trade Practices Act 1974.
Lookout 6 February 2008 when the case is being heard in the Federal Court, Perth.