McCusker on Shel Holtz's social media contradiction

Are Australian execs and communicators really so far behind the times?
Shel Holtz (via Rob Cottingham) recently highlighted “a Canadian study that suggests business and marketing leaders believe the importance of social media is eclipsing that of traditional media. The study determined that 46% of respondents say that social media is more important than TV, radio, newspapers and magazines; 85% believe social media have become vital elements of the communication mix. The study of 444 business and marketing leaders was conducted by Pollara Strategic Insights for Veritas Communications’ new com.motion unit. Plus, according to the study, 43% of business and marketing leaders have profiles on MySpace or Facebook. Interesting news from Shel/Rob, when Edelman’s recent trust survey suggested blogs had a measly 3% cred rating among Aussie biz/political influencers, eh?

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