PRs disaster is that it's stuck in the past

barnum.gif Barnum was a PR guy, they say.

Progressive (technologically anyways) Stateside PR blogger Peter Himler says PR’s are stuck in the past:
“In a nutshell, the industry, including the largest independent, remains possessed, if not hunkered down by the practice of generating ink and airtime for clients. And it’s not necessarily the digital variety…Media “placements” still drive, if not validate our industry’s raison d’etre. They produce industry awards. Clients crave (and pay handsomely for) them. And our success by-and-large continues to be measured by this age-old deliverable. Is it right? Does it jibe with the times? Is it changing? Is it changing fast enough? Does it even need to change?

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