Multi-tasking between Chelsea beating Schalke, eating porridge and listening to Radio National this morn, I saw a clip on Ch9’s ‘Today’ show about the ease of identity theft on Facebook. Today’s IT expert Charlie Brown talked about how he created a fictional Facebook persona, put the feelers out for friends and just one working day later, was within two critical pieces of information that would allow him to open a credit card with a stranger’s information. And as Brown admitted, he’s no identity theft expert. Again and again, I tell seminar audiences to be careful when using social media sites.
Oh, and is anyone else mildly amused by the name of Yarra Tram’s PR-friendly CEO? Dennis Cliche!