McCusker joins blogging team at The Age newspaper.

the mediator.jpgPR consultant and author, Gerry McCusker, has joined the online editorial blogging team at Melbourne’s ‘The Age’ newspaper. His new ‘Mediator’ blog critiques the world of mediated communications including advertising, marketing, PR and public speaking.
A practicing PR counsellor and trainer specialising in Online Reputation Management, McCusker’s provocative and lauded business book ‘Public Relations Disasters’ dissects botched PR jobs and inept PR practice.
Gerry’s new ‘Mediator’ blog expands the scope of his mediated communications analysis and he expressed his delight at joining the Fairfax Media blogroll, saying;
“The broad readership of The Age plus the interactivity of the blogosphere means we can look forward to genuine debate over media malpractice. And as The Age letters section regularly shows, Australians aren’t shy about expressing their opinions.”
In addition to his online PR consultancy work, Gerry is currently completing a new book on personal reputation management, and he regularly speaks at PR conferences, seminars and at in-house corporate briefings.
Regular reader will know that McCusker’s blog ranks strongly in the AdAge Power 150, which lists the world’s leading marketing and PR blogs.

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