The winner for best actor is Dida in ‘Catch Me If You Can’
Regular PR Disaster blog readers might know I love football; real football, the kind you largely play with your feet. But ‘The Beautiful Game’ has a small, ugly cancer that manifests in the form of player play acting. Now, as we watch the embarrassing antics of an otherwisde great goalie, Dida, UEFA now has a chance to illustrate that cheats like Dida don’t win. (Check YouTube ‘Dida Incident’ for a laugh!)
From his own personal PR viewpoint, Dida must speak now and follow the three R’s of crisis management – take responsibility for his attempted cheating, express regret for his actions and take remedial action (psych counselling) to ensure he makes good the error of his ways…
Here’s the deal according to UK press sources; “…a fan entered the field of play and appeared to clip Dida on the shoulder seconds after Aussie Scott McDonald scored Celtic’s winner in a 2-1 Champions League victory. Dida chased the fan before flinging himself to the ground, clutching his face as if his days on earth were numbered, provided graphic evidence of his cheating. Dida’s behaviour was an embarrassment to a great club like Milan and to the sport that rewards him so richly. Dida’s histrionics are understood to have earned him ridicule within the Milan dressing room on Wednesday night. That theme was echoed in the Italian media yesterday. (Dida) the Brazilian internationalist declined to comment as the squad flew out of Glasgow Airport yesterday morning. Umberto Gandini, the club’s sporting director, reiterated that Milan would not make any complaint to UEFA against Celtic, but refused to be drawn on whether they would examine Dida’s involvement.