The Tech-Dirt, Jim Horton, Shel Holz and The World’s Leading blogs are keeping tabs on the email trail of Jonathan Dinkeldein, a senior operator from the occasionally naughty PR/lobby svengalis, Burson Marsteller:
As a backgrounder, BM client Microsoft is trying to stop Google from being able to acquire DoubleClick, and thinks setting up an insta-grassroots lobby org might come in quite handy.
Reported by The Observer (though the WSJ is also all over this story) newspaper:
“The Observer has seen an email sent by a director at leading lobby firm Burson-Marsteller to a number of top UK businesses. The email urges board members to raise the issue of Google’s dominance of search engines with politicians, regulators and the media.The email asks companies to join a new organisation – Initiative for Competitive Online Marketplaces – which in the next few weeks will make a series of announcements on Google, internet privacy and copyright. The email’s author is Jonathan Dinkeldein, a director of B-M. He admitted the firm was working with Microsoft on the initiative. A spokeswoman for Microsoft agreed that the firm has an ‘ongoing relationship with Burson-Marsteller’ but said it is not lobbying for Microsoft.