PR firms, counselors, agencies in PR practice of rewriting Wiki entries

Don’t quite know how I missed this one (oh, yeah, it was because I was lying by a swimming pool with a cold Cruzcampo in my sweaty mitt), but Andrew Smith’s entertaining Object Towers blog crosses to a PR Week survey claiming that
“PR agencies are flouting Wikipedia rules demanding they do not edit the site. At least six of the PRWeek top ten UK agencies have edited the site in the past year, according to WikiScanner, a new programme that tracks the IP addresses of computers editing the online encyclopaedia.
FD is the biggest offender, filing 25 edits, primarily concerning clients Russ DeLeon and Ruth Parasol – founders of the online gambling company PartyGaming.”

Andrew hints that the story emanated from the Beeb, and if he sends the link, I’ll be happy to point to the main story. Ta.

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