The ole jargonmeister and journalist Simon Sharwood alerted me to this botched PR job from a company called ásiarelease´. Worse still, this outfit, promising targeted online news distribution, was formerly PRWebAsia, its website claims. Here´s a quote from their site:
“We precisely target the right media for you in the right countries in the right language – and at the right price. Or, we can distribute information to your own lists with delivery reports.” (Or we can spam and irritate Australian journalists). Simon´s gripe is that this company has been distributing press releases to a wide variety of Australian IT media. The releases have almost zero relevance to Australian audiences. So, news dissemination or international spam, we´re left to wonder?
