Great PR idea: sue a global charity

As Conde Nast´s portfolio.com plus blogsofwar report, Johnson & Johnson is threatening legal action against the Red Cross over alleged infringement of its, er, Red Cross symbol. As all PR disaster watchers will know, moves to sue by corporations frequently result in huge negative publicity – for the sue-er not the sue-ee.

But as pharm-aid blogspot points out, here are the facts:
American Red Cross founded in May 1881.
J&J began using a red cross and “J&J” script letters in 1887.

Does the phrase ´hiding to nothing´mean anything to anyone? Bueller? Bueller?

Red Cross.jpg (Should this van say ´PR Disaster´relief?)

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3 thoughts on “Great PR idea: sue a global charity

  1. Thanks Chris: great minds think alike eh? I outlined the McLibel case in my PR Disasters book and await to see if J&J make it into Vol 2! Buzz you when I´m next in HK for sure.

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