Definition of a PR expert

Baffled by the perplexing PR decisions that seem to be taken on a daily basis and reported via the various media channels, I was chatting this thru with a learned legal eagle here in Melbourne. Tom asked me why I thought these decisions were poor and I answered on the basis of my PR and reputation management history. “Oh, so you’re the expert then?” he challenged me before offering a definition of same:
“Someone who finds out more and more about less and less until he discovers that he knows everything about nothing.”
Cheers, Tom!!

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