Euroblog research findings

Tom Murphy recently posted on Sunderland Uni’s Philip Young revealing some toplines from the Euroblog research project.
As well as doubtless being cock-a-hoop at Sunderland’s rebirth under Roy Keane’s guidance, at the Delivering the New PR 2.0 conference in London, Philip said that:
* Respondents who read blogs – 79% (up from 37% in 2005)
* Respondents who comment on blogs – 51% (up from 10%)
* Respondents who run blogs – 38% (up from 21%)
* #1 inhibitor to blogging: Lack of personnel – 69% (#2 lack of ROI – 42%)
* #1 opportunity of blogging: Receiving feedback from the audience (34%)

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