Friend of prdisasters.com Simon Sharwood (the jargonmaster himself) is not a happy scribe. He’s cheesed off by the PR practice of several agencies – he points a journo’s ink-stained digit at Text 100, Howarth and Lewis – who keep sending him press releases despite his repeated requests for them not to. Seven times plus he’s said don’t send me this stuff for which I’ve no interest in, need for or journalistic links to. Interestingly, the smaller agencies seem to hear him first time round.
At this rate, these three firms are gonna end up on the PRSA award-winning, Bad Pitch Blog. Oh, and ignoring Simon doesnt make him and his journalistic cohort feel any warmer to any of the other clients on your roster. Time to invest in a decent CRM system to underpin your media relations activities, guys?