Noo Zuland PR balloon stunt deemed eco disgrace

While I was basking in the collective glory of all things great and good in New Zealand PR at the PRINZ conference, the Guardian’s Mark Borkowski points to a PR balloon stunt for stationery store The Warehouse that turned into a real letdown. Despite claims of being biodegradable and eco-friendly, there was a fair bit of negative publicity. Anybody know who was behind the stunt?

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