Another PR dinosaur informs us some key reasons why your ‘PR’ might not work; maybe because your ‘press agentry’ definition of PR is about four decades old? Anyhoo, Andy Lark soon puts her straight.
http://andylark.blogs.com/andylark/2007/05/the_top_10_reas.html
Coincidentally, Peter Himler (The Flack) posts on a similar topic.
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Via The Friendly Ghost, Brain Solis provides a great big explanation of the whole shebang:
http://www.briansolis.com/2007/05/why-pr-doesnt-work-and-how-to-fix-it.html
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