'PR expert' on how PR just doesn't work

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Another PR dinosaur informs us some key reasons why your ‘PR’ might not work; maybe because your ‘press agentry’ definition of PR is about four decades old? Anyhoo, Andy Lark soon puts her straight.
http://andylark.blogs.com/andylark/2007/05/the_top_10_reas.html

Coincidentally, Peter Himler (The Flack) posts on a similar topic.

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